The Hilltopper Athletic Foundation is the fundraising arm of the WKU Athletics Department and provides financial support with a goal of improving the student-athlete experience.

Since 1965, the HAF has served as the financial lifeblood for WKU Athletics helping to fund the overall student-athlete experience at Western Kentucky University. 

The purposes of the Foundation is to provide the necessary scholarships and other financial assistance to allow as many student athletes as possible the opportunity for an athletic and academic experience at WKU and to further support WKU Athletics through private support and visibility.